mass communication - the message being given out to many people && mass media - how we get the message out to many people
communication types
- intrapersonal - with yourself
- interpersonal - with someone else
- group - within a small group
- public - sender - focused
- mass - transmitted thru mass media
media roles
- entertainment // exp . tv shows
- inform or educate // exp . news channels
- persuade* // exp . advertisements
- watchdog // exp .
- crossovers* // exp .
media evolution
- printing // exp . newspaper
- chemical* // exp . developing film
- electric // exp . radio
- digital // exp . modern day
feedback
- distance
- delayed feedback
-
immediate feedback
*not in ( this ver of our ) textbook